Identify your competitive edge

You now have a clear picture of who your audience and ideal customer are. The next task is to define why your ideal customer would choose your business over your competition.

This module is divided into five topics. We’ll cover:

  1. Meeting your customer’s needs
  2. The features and benefits of your product or service
  3. Auditing your competition
  4. Your secret ingredients for success

At the end of this module you will have defined your competitive edge to wow your ideal customer.